Are you maximising your exposure?
We all know it’s hard for athletes to attract sponsors and secure enough funds to pursue their dreams.
That's why it's so important for your personal brand to hit the mark. Just having a social media presence is not enough. Showing people photos of yourself training, or publishing videos of what you get up to in your spare time, doesn't tell your story to people who may matter to your future. All they see is a little snapshot of your life without knowing your full story, who you really are and what you're trying to achieve.
That's where having a personal website that has been developed with a clear strategy in mind can make a world of difference.
Some people think that the free, do-it-yourself websites are going to do the job.
But research suggests that a DIY-type solution isn't effective. You may end up with something that looks flashy, but that will not give the results you want.
Obviously the website has to look good, but it has to be developed with a strategy in mind.
What is it that you want your website to do for you?
Recently I built a website for Commonwealth Games Gold Medal aspirant Kelsey-Lee Roberts.
The objective for Kelsey, a javelin thrower, was to raise her profile, strengthen her personal brand and increase visibility, to give her the best opportunity to attract sponsors and supporters.
My approach is strategic and focused on results while still creating websites that also look great. That's what we achieved for Kelsey.
Using the latest research about user experience, interpersonal behaviour studies and the do's and don’t‘s of website design, an online presence with impact was the result.
Because of my passion for helping athletes, I’ve developed a framework that is specific for you, the athlete, which is:
- Easy to manage, and
- Maximises visibility online